Harrison, NY (April 5, 2022) – The best method to understand smart home technology is through experience. Living in the space gives a current or future homeowner the feeling of streaming their favorite video content, listening to high-definition audio, automating shades and light according to circadian rhythms, or create scenes that inspire parties or facilitate relaxation.
The virtual reality sector is expected to grow by CAGRs in the high teens which means the technology is quickly evolving and consumer acceptance is exploding. Consumers are using virtual reality to navigate complex ecommerce decisions, differentiate among competing brands and drive hyper-customization. As expectations grow, brands are quickly realizing the benefits.
Instead of the high costs of a physical showrooms and reluctance of future clients to visit in-person experiences, one brand in the smart home sector has launched an inspirational virtual home. URC Automation, a global leader in smart home automation and control for residential and commercial applications, announced today the launch of a virtual showroom that allows users to experience the benefits of a Total Control® system.
Given the rise in virtual meetings and experiences, URC crafted a strategy to create an immersive journey that enables visitors to interact within an ultrarealistic virtual home, learn (and even simulate) a variety of control options, and explore the benefits of a URC Total Control system.
While photography-based virtual tours have become a popular choice, URC pursued a more dynamic and diverse experience. This led to the design of a highly detailed, expansive 360° virtual residence as the foundation for the smart home tour. This approach provided a significantly greater wealth of options to simulate URC system capabilities like changing light settings, adjusting shades and drapes, accessing high-definition audio, streaming video content, adjusting climate control, illustrating different scenes, and much more.
This approach provided URC a cost-effective, viable alternative to building a physical experience center. While these venues provide an engaging experience for the limited number of visitors, the ongoing costs to maintain the space, including continuous updates to products and functionality, are substantial. Instead of requiring visitors to travel to a physical location, URC now brings this immersive experience to consumers, allowing global visitors to experience the possibilities of today’s smart home – viewable on any device.
